Google Ads | Stitch Documentation

Google Ads is supported by Stitch
This integration is powered by Singer's Google AdWords tap and certified by Stitch. Check out and contribute to the repo on GitHub.

For support, contact Stitch support.

Google Ads integration summary

Stitch’s Google Ads integration replicates data using the Google AdWords API (v201809). Refer to the Schema section for a list of objects available for replication.

Note: To use the AdWords API, an Ads account must be connected to a My Client Center (MCC) account.

Google Ads feature snapshot

A high-level look at Stitch's Google Ads integration, including release status, useful links, and the features supported in Stitch.

STITCH
Release Status	Released	Supported By	Stitch
Stitch Plan	Free	Singer GitHub Repository	Google AdWords Repository
DATA SELECTION
Table Selection	Supported	Column Selection	Supported
REPLICATION SETTINGS
Anchor Scheduling	Supported	Advanced Scheduling	Unsupported
Table-level Reset	Unsupported	Configurable Replication Methods	Unsupported
TRANSPARENCY
Extraction Logs	Supported	Loading Reports	Supported

Connecting Google Ads

Google Ads setup requirements

To set up Google Ads in Stitch, you need:

To pause any ad-blocking software. Ad blockers can interfere with pop-ups, which are used in Google authorization and may prevent authorization from successfully completing.
Access to the Google Ads data you want to replicate. Before beginning, verify that the user creating the integration has access to the reports you want to replicate.
To connect your Ads account to a My Client Center (MCC) account. This will ensure your account has access to the AdWords API, thereby allowing Stitch to query for and extract data.

An MCC account is an Ads account type that enables you to manage several Ads accounts under a single login. Think of manager accounts as trees: they can branch out to individual accounts or even other manager accounts. Read more about MCC accounts here.

By default, regular advertiser accounts - that is, individual Ads accounts - don’t have access to the AdWords API. To gain access, they must be linked to an MCC account. If you don’t have an MCC account, create one using these instructions and then link it to your Ads account by following these steps.

Step 1: Add Google Ads as a Stitch data source

Sign into your Stitch account.
On the Stitch Dashboard page, click the Add Integration button.
Click the Google Ads icon.
Enter a name for the integration. This is the name that will display on the Stitch Dashboard for the integration; it’ll also be used to create the schema in your destination.

For example, the name “Stitch Google Ads” would create a schema called stitch_google_ads in the destination. Note: Schema names cannot be changed after you save the integration.

Step 2: Define the historical sync

The Sync Historical Data setting will define the starting date for your Google Ads integration. This means that:

For tables using Incremental Replication, data equal to or newer than this date will be replicated to your data warehouse.
For tables using Full Table Replication, all data - including records that are older, equal to, or newer than this date - will be replicated to your data warehouse.

Change this setting if you want to replicate data beyond Google Ads’s default setting of 30 days. For a detailed look at historical replication jobs, check out the Syncing Historical SaaS Data guide.

Step 3: Create a replication schedule

Replication schedules affect the time Extraction begins, not the time to data loaded. Refer to the Replication Scheduling documentation for more information.

In the Replication Frequency section, you’ll create the integration’s replication schedule. An integration’s replication schedule determines how often Stitch runs a replication job, and the time that job begins.

Google Ads integrations support the following replication scheduling methods:

To keep your row usage low, consider setting the integration to replicate less frequently. See the Understanding and Reducing Your Row Usage guide for tips on reducing your usage.

Step 4: Authorize Stitch & Select Google Ads Profiles

Selecting Google Ads profiles.

Next, you’ll be prompted to log into your Google account and to approve Stitch’s access to your Google Ads data. Note: We will only ever read your data.
Click Authorize to continue.
After your credentials are validated, you’ll be prompted to select the Google Ads profile(s) you want to connect to Stitch.

If you don’t see the profile(s) you want to connect, verify that you have completed the setup requirements.
When selecting profiles, keep the following in mind:
- You can select up to 400 profiles per Google Ads integration. If you need to replicate data from more than 400 profiles, you should create additional Google Ads integrations in your Stitch account.
- Selecting a subprofile will also select the parent, or top-level profile. If you de-select the top-level profile, you will be unable to select any subprofiles.
- If multiple profiles are selected, data for all the selected profiles will map to the same table in your destination. For example: If two profiles are selected and the accounts table is tracked, account data for both profiles will be replicated into the accounts table. This is applicable to every table selected in the next step.
When finished selecting profiles, click Continue.

Step 5: Set tables and columns to replicate

Column selection and Google compatibility rules

Because of Google’s compatibility rules, some columns (metrics and segments) can’t be tracked together. As you select columns to track, incompatible fields will automatically be greyed out.

You can create additional Google Ads integrations if you need to track incompatible columns. The resulting table names will still be the same (ex: account_performance_report) but the data will reside in different schemas in your data warehouse.

To complete the setup, you’ll need to select the tables and columns you want to replicate to your data warehouse.

Check out the Schema section to learn more about the available tables in Google Ads and how they replicate.

In the list of tables that displays - or in the Tables to Replicate tab, if you skipped this step during setup - locate a table you want to replicate.
To track a table, click the checkbox next to the table’s name. A green checkmark means the table is set to replicate.
To track a column, click the checkbox next to the column’s name. A green checkmark means the column is set to replicate.
Repeat this process for all the tables and columns you want to replicate.
When finished, click the Finalize Your Selections button at the bottom of the screen to save your selections.

Note: If you change these settings while a replication job is still in progress, they will not be used until the next job starts.

Initial and historical replication jobs

After you finish setting up Google Ads, its Sync Status may show as Pending on either the Stitch Dashboard or in the Integration Details page.

For a new integration, a Pending status indicates that Stitch is in the process of scheduling the initial replication job for the integration. This may take some time to complete.

Initial replication jobs with Anchor Scheduling

If using Anchor Scheduling, an initial replication job may not kick off immediately. This depends on the selected Replication Frequency and Anchor Time. Refer to the Anchor Scheduling documentation for more information.

Free historical data loads

The first seven days of replication, beginning when data is first replicated, are free. Rows replicated from the new integration during this time won’t count towards your quota. Stitch offers this as a way of testing new integrations, measuring usage, and ensuring historical data volumes don’t quickly consume your quota.

Replication will continue after the seven days are over. If you’re no longer interested in this source, be sure to pause or delete the integration to prevent unwanted usage.

Google Ads Replication

There are two types of tables in Stitch’s Google Ads integration: Core Object and Report.

Core Object tables contain foundational data that’s useful for analysis. These are the accounts, ad_groups, ads, and campaigns tables. These tables are replicated using Full Table Replication.
Report tables are the various Google Ads reports. The replication process for these tables is a bit unlike that of other tables:
- Extraction: Data is extracted using a Conversion Window. A Conversion Window is a period of time after a customer clicks an ad that a conversion (ex: a purchase) is recorded in Google Ads. Stitch currently uses a Conversion Window of 30 days.
  
  This means that data from the past 30 days will be replicated during every replication job.
- Loading: Data is loaded into your data warehouse using Append-Only Replication.

For Report tables, this means that:

Due to the Conversion Window, a high Replication Frequency may not be necessary. Because Stitch will replicate data from the past 30 days during every replication job, recent data will be re-replicated and count towards your row quota.

To reduce your row usage and replicating redundant data, consider setting the integration to replicate less frequently. For example: every 12 or 24 hours.
Querying for the latest data in Report tables will require a different strategy than you might usually use. Stitch will add a column named _sdc_report_datetime to Report tables to help you identify the most recent records in a table. See the Query for the Latest Data section for more info and a sample query.

Each part of the replication process for Report tables is explained below.

Report tables: Data extraction and conversion windows

Every time Stitch runs a replication job for Google Ads, the last 30 days’ worth of data will be replicated for any Report tables currently being tracked.

Stitch replicates data in this way to account for updates made during the Conversion Window.

Historical and full re-replications
Ongoing replications

For historical and full re-replications of Google Ads data, Stitch will query for and extract data newer than or equal to the date defined in the Start Date field in the Integration Settings page.

The Start Date, in conjunction with the Conversion Window, will define the minimum date Stitch should query for when extracting historical data. This is calculated as:

Start Date - Conversion Window = Minimum Extraction Date

Example

During the initial set up, the Start Date field is set to July 3, 2017, or 2017-07-03 00:00:00.

To account for the Conversion Window, Stitch would calculate the Minimum Extraction Date value as: 2017-07-03 00:00:00 - 30 days = 2017-06-03 00:00:00

If you were to write a SQL query using this date for the ad_performance_report table, it might look like this:

  SELECT *
    FROM google_ads.ad_performance_report
   WHERE day >= '2017-06-03 00:00:00'   /* Min. Extraction Date */
ORDER BY day

For ongoing replication jobs, Stitch will query for and extract data using the last saved maximum value in the table’s Replication Key column and the Conversion Window setting.

Note: This applies to every replication job that takes place after the historical replication job.

Example

The last maximum saved Replication Key value for the ad_performance_report table is 2017-10-01 00:00:00.

To account for the Conversion Window of 30 days, we’d subtract this from the last maximum saved Replication Key value:

2017-10-01 00:00:00 - 30 days = 2017-09-01 00:00:00

In this case, Stitch would query for and extract data that is newer than or equal to 2017-09-01 00:00:00 and older than or equal to 2017-10-01 00:00:00.

If this were a SQL query, it might look like this:

  SELECT *
    FROM ad_performance_report
   WHERE day >= '2017-09-01 00:00:00'
                              /* max Replication Key value - Conversion Window */
     AND day <= '2017-10-01 00:00:00'
                              /* max Replication Key value from previous job */
ORDER BY day

Report tables: Data loading and Append-Only Replication

When Stitch loads the extracted data for Report tables into your destination, it will do so using Append-Only Replication. This is a type of Incremental Replication where existing rows aren’t updated, but appended to the end of the table.

Additionally, the number of rows loaded into the table during each replication job is dependent on the combination of unique values in the dimension columns you track. See the Column Selection and Statistic Aggregation section for more info and examples.

Example

Let’s say these columns are tracking in the ad_performance_report table:

campaignId (dimension) - This is the ID associated with a campaign. In this example, there are two campaigns: 929007494 and 929599581
device (dimension) - The device type. There are two values for this example: Computer and Tablet
impressions (metric) - The total number of impressions.

Every time Stitch replicates and loads data, a row for each unique combination of the dimension columns will be appended to the end of the table:

_sdc_report_datetime	day	_sdc_customer_id	campaignId	device	impressions
2017-10-01 17:48:26.791	2017-09-10 00:00:00	1585293495	929007494	Computer	61
2017-10-01 17:48:26.791	2017-09-10 00:00:00	1585293495	929007494	Tablet	15
2017-10-01 17:48:26.791	2017-09-10 00:00:00	1585293495	929599581	Computer	37
2017-10-01 17:48:26.791	2017-09-10 00:00:00	1585293495	929599581	Tablet	9

Report tables: Query for the latest data

You may need to alter this query

The query below is meant to act as a foundation for writing your own. Depending on your SQL syntax and the dimensions contained in a given table, you may need to alter this query for your own usage.

When querying your Google Ads data, you’ll want to include the Dimensions you’re analyzing in the partition. For example: If you’re analyzing campaigns over time, you’d include columns like campaignId and date.

If you want only the most recently replicated data for any Google Ads Report table, you can use the sample query below to account for the Append-Only Replication Stitch uses.

This query uses two columns - which are automatically included for every Report table - to return the latest data:

day - The day that the record pertains to.
_sdc_report_datetime - The starting time of the Stitch job that extracted the record.

SELECT *
  FROM (
        SELECT *,
        RANK() OVER (PARTITION BY day, customerid
                     ORDER BY _sdc_report_datetime DESC)
        FROM ad_performance_report
        ORDER BY day ASC
       ) AS latest
 WHERE latest.rank = 1

In this query:

A subquery first uses a window function to create a ‘window’ of data for each day,
The values of the _sdc_report_datetime column are ranked within each window partition, and
Then, in the outer query, only the rows with _sdc_report_datetime values ranked as 1 - which is equal to the maximum timestamp - are returned.

Google Ads table schemas

Report tables: Values for money fields

When conducting analyses on Report tables, you might notice that values in money fields - like a cost field, for example - look higher than usual. This is because Google Ads’ API sends Stitch money data in micro currency units. Micro amounts always refer to your account’s local currency.

For example: The value of $2.25USD will be recorded as 2250000. To represent this value as 2.25 in a report, divide by one million: 2250000 / 1000000 = 2.25.

Report tables: Column selection and statistic aggregation

The dimension columns selected for replication in Report tables can impact how performance statistics are aggregated. Additionally, this can also affect the number of rows replicated and loaded into your destination.

For example: if day, _sdc_customer_id, campaignId, device, and impressions were selected, the impressions column would contain the total number of impressions for the device type for that date:

day	_sdc_customer_id	campaignId	impressions
2018-01-05 00:00:00	1585293495	240531207	4
2018-01-05 00:00:00	1585293495	240531207	3
2018-01-05 00:00:00	1585293495	240531207	3
2018-01-05 00:00:00	1585293495	240531207	1

If the column were also selected, a row for every unique combination of `device` and would be created and impressions would be aggregated accordingly:

day	_sdc_customer_id	campaignId	impressions
2018-01-05 00:00:00	1585293495	240531207	3
2018-01-05 00:00:00	1585293495	240531207	1
2018-01-05 00:00:00	1585293495	240531207	0
2018-01-05 00:00:00	1585293495	240531207	0
2018-01-05 00:00:00	1585293495	240531207	1
2018-01-05 00:00:00	1585293495	240531207	2
2018-01-05 00:00:00	1585293495	240531207	3
2018-01-05 00:00:00	1585293495	240531207	1

Table and column names in your destination

Depending on your destination, table and column names may not appear as they are outlined below.

For example: Object names are lowercased in Redshift (CusTomERs > customers), while case is maintained in PostgreSQL destinations (CusTomERs > CusTomERs). Refer to the Loading Guide for your destination for more info.

account_performance_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The account_performance_report table contains all statistics aggregated by default at the account level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

account_performance_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

accounts

View table schema on GitHub

Replication Method :	Full Table	Primary Key :	customerId
Official docs :	Official Docs

The accounts table contains high-level info about the Google AdWords account(s) you’ve connected to Stitch.

This is a Core Object table.

accounts table schema

customerId
INTEGER

The ID of the AdWords account that the record belongs to.

canManageClients
BOOLEAN

Indicates if the AdWords account can manage clients.

currencyCode
STRING

The currency code used by the AdWords account.

dateTimeZone
STRING

The local timezone used by the AdWords account.

name
STRING

The name used by the manager to refer to the client.

testAccount
BOOLEAN

Indicates if the managed customer’s account is a test account.

ad_groups

View table schema on GitHub

Replication Method :	Full Table	Primary Key :	id
Official docs :	Official Docs

The ad_groups table contains detailed info about your ad groups.

This is a Core Object table.

ad_groups table schema

id
INTEGER

The ID of the ad group.

adGroupType
STRING

The type of the ad group.

baseAdGroupId
INTEGER

The ID of the base ad group from which the draft/trial ad group was created. This field will be NULL if the ad group was created in the draft or trial and has no corresponding base ad group.

baseCampaignId
INTEGER

The ID of the base campaign from which the draft/trial ad group was created.

biddingStrategyConfiguration
OBJECT

Details about the configuration of the bidding strategy associated with the ad group.

Click to expand biddingStrategyConfiguration

bidSource
STRING

Indicates where the bidding strategy is associated i.e. campaign, ad group, or ad group criterion.

BidsType
STRING

The type of bidding strategy to be attached.

bids
ARRAY

Value details associated with bids.

Click to expand bids

bid
OBJECT

Value details associated with bids.

Click to expand bid

ComparableValue.Type
STRING

Indicates that this instance is a subtype of ComparableValue.

microAmount
INTEGER

The bid amount in micros. One million is equivalent to one unit.

ad_groups (table), bid (attribute)

ad_groups (table), bids (attribute)

ad_groups (table), biddingStrategyConfiguration (attribute)

campaignId
INTEGER

The ID of the campaign associated with the ad group.

campaignName
STRING

The name of the campaign associated with the ad group.

customerId
INTEGER

The ID of the AdWords account that the record belongs to.

labels
ARRAY

Details about the labels applied to the ad.

Click to expand labels

id
INTEGER

The ID of the label applied to the ad.

name
STRING

The name of the label applied to the ad.

status
STRING

The status of the label applied to the ad.

attribute
OBJECT

Click to expand attribute

backgroundColor
STRING

The background color of the label in RGB format.

ad_groups (table), attribute (attribute)

ad_groups (table), labels (attribute)

name
STRING

The name of the ad group.

status
STRING

The status of the ad group.

settings
ARRAY

Details about the settings defined for the ad group.

Click to expand settings

optIn
INTEGER

Indicates the Opt In setting for the Display Campaign Optimizer.

Setting.Type
STRING

Indicates that this instance is a subtype of Setting.

details
ARRAY

Contains details about the settings applied to the ad group, including the target and criterion group settings.

Click to expand details

targetAll
INTEGER

Indicates if criteria of this type can be used to modify bidding but not restrict targeting of ads.

criterionTypeGroup
STRING

The criterion group that the settings apply to.

ad_groups (table), details (attribute)

ad_groups (table), settings (attribute)

ad_performance_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The ad_performance_report table contains all statistics aggregated at the ad level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

ad_performance_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

adgroup_performance_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The ad_performance_report table contains all statistics aggregated at the ad group level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

adgroup_performance_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

View table schema on GitHub

Replication Method :	Full Table	Primary Key :	adGroupId
Official docs :	Official Docs

The ads table contains comprehensive info about ads in ad groups in your Google AdWords account.

This is a Core Object table.

ads table schema

adGroupId
INTEGER

The ID of the ad group containing the ad.

adGroupAdDisapprovalReasons
ARRAY

The list of disapproval reasons applicable to the ad.

Click to expand adGroupAdDisapprovalReasons

value
STRING

The list of disapproval reasons.

ads (table), adGroupAdDisapprovalReasons (attribute)

adGroupCreativeApprovalStatus
STRING

The approval status of the ad.

baseAdGroupId
INTEGER

The ID of the base ad group from which the draft/trial ad was created.

baseCampaignId
INTEGER

The ID of the base campaign from which the draft/trial ad was created.

customerId
INTEGER

The ID of the AdWords account that the record belongs to.

policySummary
OBJECT

Summary of policy findings for the ad.

Click to expand policySummary

combinedApprovalStatus
STRING

The approval status that combines review state and status.

reviewState
STRING

Indicates the progress in the review process.

denormalizedStatus
STRING

The overall review status based on the policy topic entries.

policyTopicEntries
ARRAY

List of policy findings.

Click to expand policyTopicEntries

policyTopicEntryType
STRING

The type of the policy topic entry.

policyTopicId
STRING

The policy topic ID.

policyTopicName
STRING

The policy topic name.

policyTopicEvidences
ARRAY

Click to expand policyTopicEvidences

evidenceText
STRING

The actual evidence that triggered the policy topic to be reported.

policyTopicEvidenceType
STRING

The type of evidence for the policy topic.

ads (table), policyTopicEvidences (attribute)

ads (table), policyTopicEntries (attribute)

ads (table), policySummary (attribute)

status
STRING

The status of the ad.

trademarks
ARRAY

The trademarked items that were found in the ad.

Click to expand trademarks

value
STRING

The trademarked items that were found in the ad.

ads (table), trademarks (attribute)

trademarkDisapproved
INTEGER

Indicates if the ad isn’t serving because it doesn’t meet trademark policy.

age_range_performance_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The age_range_performance_report table contains all Display Network and YouTube Network statistics aggregated by age range.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

age_range_performance_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

audience_performance_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The audience_performance_report table contains performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated at the audience level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

audience_performance_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

call_metrics_call_details_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The call_metrics_call_details_report table contains data for call tracking of call-only ads or call extensions.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

call_metrics_call_details_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

campaign_performance_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The campaign_performance_report table contains all statistics aggregated by default at the campaign level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

campaign_performance_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

campaigns

View table schema on GitHub

Replication Method :	Full Table	Primary Key :	id
Official docs :	Official Docs

The campaigns table contains detailed info about your Google AdWords campaigns.

This is a Core Object table.

campaigns table schema

id
INTEGER

The ID of the campaign.

adServingOptimizationStatus
STRING

The campaign’s ad serving optimization status.

advertisingChannelType
STRING

The primary serving target for ads within the campaign.

baseCampaignId
INTEGER

The ID of the base campaign of the draft or trial campaign.

conversionOptimizerEligibility
OBJECT

Eligibility data for the campaign to transition to Conversion Optimizer.

Click to expand conversionOptimizerEligibility

eligible
INTEGER

Indicates if the campaign is eligible to enter Conversion Optimizer.

campaigns (table), conversionOptimizerEligibility (attribute)

campaignTrialType
STRING

Indicates the campaign type.

customerId
INTEGER

The ID of the AdWords account that the record belongs to.

endDate
DATE-TIME

The date the campaign ends.

frequencyCap
OBJECT

Details about the frequency cap for the campaign.

Click to expand frequencyCap

impressions
INTEGER

The maximum number of impressions allowed during the time range by this cap.

timeUnit
STRING

The unit of time the cap is defined at.

campaigns (table), frequencyCap (attribute)

labels
ARRAY

Labels attached to the campaign.

Click to expand labels

id
INTEGER

The ID of the label applied to the campaign.

name
STRING

The name of the label applied to the campaign.

status
STRING

The status of the label applied to the campaign.

Label.Type
STRING

Indicates that this instance is a subtype of Label.

attribute
OBJECT

Details about the label attached to the campaign.

Click to expand attribute

backgroundColor
STRING

The background color of the label in RGB format.

LabelAttribute.Type
STRING

Indicates that this instance is a subtype of LabelAttribute.

description
STRING

The description of the label.

campaigns (table), attribute (attribute)

campaigns (table), labels (attribute)

name
STRING

The name of the campaign.

networkSetting
OBJECT

Network settings for the campaign.

Click to expand networkSetting

targetGoogleSearch
INTEGER

Indicates if ads in the campaign will be served with Google.com search results.

campaigns (table), networkSetting (attribute)

settings
OBJECT

List of settings for the campaign.

Click to expand settings

languageCode
STRING

The language code that indicates what language the domain’s content is in. For example: en signifies English.

negativeGeoTargetType
STRING

The negative geotargeting setting used for the campaign.

Setting.Type
STRING

Indicates that this instance is a subtype of Setting.

positiveGeoTargetType
STRING

The positive geotargeting setting used for the campaign.

domainName
STRING

The domain name that the setting represents. For example: google.com

campaigns (table), settings (attribute)

startDate
DATE-TIME

The date the campaign starts.

status
STRING

The status of the campaign.

click_performance_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The click_performance_report table contains statistics aggregated at each click level, and includes both valid and invalid clicks.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

click_performance_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

criteria_performance_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The criteria_performance_report table contains statistics aggregated at the ad group criteria level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

criteria_performance_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

display_keyword_performance_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The display_keyword_performance_report table contains all Display Network and YouTube Network statistics aggregated at the keyword level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

display_keyword_performance_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

display_topics_performance_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The display_topics_performance_report table contains all Display Network and YouTube Network statistics aggregated at the topic level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

display_topics_performance_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

final_url_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The final_url_report table contains all statistics aggregated at the final URL level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

final_url_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

gender_performance_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The gender_performance_report table contains all statistics aggregated by gender.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

gender_performance_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

geo_performance_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The geo_performance_report table contains all statistics aggregated at the country/territory level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

geo_performance_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

keywordless_query_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The keywordless_query_report includes keywordless ads (dynamic search ads) statistics based on search terms.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

keywordless_query_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

keywords_performance_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The keywords_performance_report table contains all statistics aggregated at the keyword level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

keywords_performance_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

search_query_performance_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The search_query_performance_report table contains all statistics aggregated at the search term level.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

search_query_performance_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

video_performance_report

Replication Method :	Append-Only (Incremental)	Replication Key :	day
Primary Key :	__sdc_primary_key	Official docs :	Official Docs

The video_performance_report table contains statistics for your account’s upgraded AdWords for Video campaigns.

This is a Report table. See the Replication section for information on how data is replicated and loaded for this table.

video_performance_report table schema

__sdc_primary_key
STRING

Applicable only if Stitch doesn’t detect a Primary Key in the source table. Stitch will use this column to de-dupe data.

day
DATE-TIME

The day the record pertains to.

_sdc_customer_id
INTEGER

The ID of the AdWords account that the record belongs to.

_sdc_report_datetime
DATE-TIME

The start time of the Stitch replication job that replicated this record.

Custom Fields

Columns (attributes/segments/metrics) selected by you. For descriptions of available columns, see Google’s documentation.

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